HARA was officially started November 2016 but for Allie, HARA has been a work in progress since early 2013. When she was at high school she was really into finding vintage and second-hand pieces to wear. It turned into a small business where she would resell those pieces online. It was at this point she really began thinking about the environmental impact the clothing we wear has on the Earth. Our mission as a label is to bring change and awareness to the human and environmental issues within the fashion industry while creating sustainable soft dreamy bamboo underwear that’s both rejuvenating and empowering.